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Your lived-experience accessibility partner
Because everyone belongs.
We partner with venues, events and workplaces to make every visit work for disabled people, and keep it working as life changes. Led by people who live it.
We partner with venues, events and workplaces to make every visit work for disabled people, and keep it working as life changes. Led by people who live it.
Trusted by
“Your training taught me the importance of asking a person how they would like to be referred to, and it's ok to acknowledge and use the word disabled.”
Customer engagement team, Wembley Stadium
Life changes. Places don't.
Your customers include disabled people. Does your experience?
Someone becomes a wheelchair user. A parent starts living with dementia. A long-term condition changes how a day out works. Most places never notice, so people quietly stop coming.
Too often, access is decided without the people who need it. So they leave, and don't come back.
The cost to your business of doing nothing
Lost revenue
Visitors go elsewhere
People who can't plan ahead quietly choose somewhere else. So do the friends and family they came with.
Reputation risk
Complaints go public
One bad experience travels further than ten good ones, and it stays online.
Wasted budget
Fixes that miss
Money spent on changes that don't solve the real barrier, then spent again to put it right.
Lost loyalty
Regulars stop coming
The regular who stops coming the year their life changes, and you never find out why.
Access is a business decision, not a kindness.
Hello from Nicole
You can feel it in the first thirty seconds.
I'm Nicole. I was born with one hand, and I've spent my whole life clocking which places were built with me in mind and which weren't.
I started IAMPOSSIBLE eight years ago to partner with the venues that want to get it right. Everything we do is led by people who live it, with lived-experience ambassadors and specialist partners on every project. We don't guess what your visitors need. We know, and we'll tell you.
I'm also training for the Paralympics. I bring the same standard of preparation to every project.
Nicole Brennan, founder
Your partnership
One partner for your whole visitor journey.
Year-round partnership
Your access partner all year: a named contact, updates when your space changes, advice when you need it, and the IAMPOSSIBLE partner badge. Everything below can be part of it.
02Visitor experience review
We walk your site with people who live it, from the car park to the toilets. You see your visit through their eyes, with quick wins and longer term changes.
03Sensory maps and visual guides
Visitors know what to expect before they arrive: where it's loud, where it's quiet, and how to get in and out. Live on major UK shopping centres today.
04Disability training
Two hours, led by our lived-experience trainers. Physical, sensory and hidden disabilities, and dementia. Built into onboarding, so every new starter has it from day one.
05Emergency and evacuation reviews
Your plan works on paper. We check it works for a wheelchair user on the second floor, a deaf visitor in the toilets, and someone living with dementia who has lost their group.
06Come With Us films
A short film showing a first-time visitor exactly what to expect, from the front gate to their seat.
Year-round partnership
Your access partner all year.
Your access partner all year: a named contact, updates when your space changes, advice when you need it, and the IAMPOSSIBLE partner badge. Everything below can be part of it.
Visitor experience review
We walk your site, car park to toilets.
We walk your site with people who live it, from the car park to the toilets. You see your visit through their eyes, with quick wins and longer term changes.
Sensory maps and guides
Visitors know what to expect before they arrive.
Visitors know what to expect before they arrive: where it's loud, where it's quiet, and how to get in and out. Live on major UK shopping centres today.
Disability training
Teams who know what to say, first time.
Two hours, led by our lived-experience trainers. Physical, sensory and hidden disabilities, and dementia. Built into onboarding, so every new starter has it from day one.
Evacuation reviews
Plans that work for everyone in the building.
Your plan works on paper. We check it works for a wheelchair user on the second floor, a deaf visitor in the toilets, and someone living with dementia who has lost their group.
Come With Us films
A first visit, filmed from gate to seat.
A short film showing a first-time visitor exactly what to expect, from the front gate to their seat.
Our work
Live on sites people visit every day.
Shopping centres
Hammerson: five UK destinations
Bullring, The Oracle, Cabot Circus, Westquay and Brent Cross. Experience reviews, sensory maps and visual guides, published on each centre's accessibility page and kept up to date all year.
Shopping centres
The Dolphin Centre, Poole
Our partnership with Savills: experience review, sensory map, visual guide, staff training and year-round support. The model we're taking across more centres.
Stadiums
Wembley Stadium
Lived-experience training for the customer engagement team: inclusive language, real scenarios and a safe space for the questions staff hadn't felt able to ask.
How it works
From one call to a place people keep coming back to.
Step 1
A 30 minute call
We find your biggest opportunity and what it would take to fix it.
Step 2
We walk it with people who live it
From the car park to the toilets, led by people with lived experience.
Step 3
A clear picture, and a plan
Quick wins and longer term changes, in order. Nothing you can't act on.
Step 4
We stay with you
Training, guides, films and support all year, as your site and your visitors change.
Free guide
10 quick wins for an accessible visitor journey
Changes you can make this month, most at little or no cost.
Get started
Two ways to start.
Book a call if you're ready to talk. Send a message if you'd like to ask something first.
Ready to talk?
Book a 30 minute call
Pick a time that suits you. In 30 minutes we'll show you where your biggest opportunity is and what it would take to fix it.
Or email nicole@iampossibleconsultancy.com
Prefer to write?
Send us a message
We'll reply by email.