Lived-experience accessibility consultancy
We show venues, events and workplaces what their space is like for disabled people. Then we help you fix what matters. Led by people who live it.
We show venues, events and workplaces what their space is like for disabled people. Then we help you fix what matters. Led by people who live it.
On the ground today
Live in 5 UK shopping destinations. 8 years working with stadiums, centres and events. 25,000+ views on one stadium Come With Us film.
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Booking now for December
Markets, grottos, pop-up shops and winter events bring huge crowds. They also bring noise, queues and temporary layouts. Plenty of disabled people quietly decide it's easier to stay home. We review your event plan, train your seasonal staff and create a visual guide in time for opening.
Who we help
Shopping centres, stadiums and venues. We show you what your visit is really like for disabled people, then help you fix what matters, site by site.
See what we do →
02Festivals, Christmas markets and pop-ups. Temporary sites and new staff, ready in time for opening, including when something goes wrong.
Talk to us about your event →
03Disability training built into your onboarding, so every new starter knows how to welcome disabled colleagues and customers from day one.
Ask about onboarding training →
Your customers include disabled people. Does your experience? Someone becomes a wheelchair user. A parent starts living with dementia. A long-term condition changes how a day out works. Most places never notice, so people quietly stop coming.
Too often, access is decided without the people who need it. So they leave, and don't come back.
Lost revenue
People who can't plan ahead quietly choose somewhere else. So do the friends and family they came with.
Reputation risk
One bad experience travels further than ten good ones, and it stays online.
Wasted budget
Money spent on changes that don't solve the real barrier, then spent again to put it right.
Lost loyalty
The regular who stops coming the year their life changes, and you never find out why.

Hello from Nicole
I'm Nicole. I was born with one hand, and I've spent my whole life clocking which places were built with me in mind and which weren't.
I started IAMPOSSIBLE eight years ago to put that knowledge to work for the venues that want to get it right. Everything we do is led by people who live it, and we bring in the people who know what we don't. We don't guess what your visitors need. We know, and we'll tell you.
I'm also training for the Paralympics. I bring the same standard of preparation to every project.
Nicole Brennan, founder
Why IAMPOSSIBLE
We bring paid community ambassadors and expert partners into every walk and every session. We never guess, and we never speak for a community we're not part of.
Clear information before they arrive.
No surprises when they do.
Teams who know what to say and how to help, first time.
Clear findings and progress for your board and ESG reporting.
How it works
Step 1
We find your biggest opportunity and what it would take to fix it.
Step 2
From the car park to the toilets, led by people with lived experience.
Step 3
Quick wins and longer term fixes. Nothing you can't act on.
Step 4
Training, guides, films and support all year.
What we do
We walk your site as your visitors do, from the car park to the toilets. You get a photo report with quick wins and longer term fixes.
02Visitors know what to expect before they arrive: where it's loud, where it's quiet, and how to get in and out. Live on major UK shopping centres today.
03Two hours, led by people with lived experience. Physical, sensory and hidden disabilities, and dementia. Built into onboarding, so every new starter has it from day one.
04Your plan works on paper. We check it works for a wheelchair user on the second floor, a deaf visitor in the toilets, and someone living with dementia who has lost their group.
05A short film showing a first-time visitor exactly what to expect, from the front gate to their seat.
06We stay with you all year: updates when your space changes, advice when you need it, and the IAMPOSSIBLE partner badge.
Our work

Shopping centres
Bullring, The Oracle, Cabot Circus, Westquay and Brent Cross. Audits, sensory maps and visual guides, published on each centre's accessibility page.

Shopping centres
For Savills, the full package: audit, sensory map, visual guide, staff training and an annual partnership. The model we're taking across more centres.

Stadiums
Lived-experience training for the customer engagement team: inclusive language, real scenarios and a safe space for the questions staff hadn't felt able to ask.
Free guide
Changes you can make this month, most at little or no cost.
Get started
Book a call if you're ready to talk. Send a message if you'd like to ask something first.
Ready to talk?
Pick a time that suits you. In 30 minutes we'll show you where your biggest opportunity is and what it would take to fix it.
Or email nicole@iampossibleconsultancy.com
Prefer to write?
We'll reply by email.